· By Scott Wells
What is a Grass-Fed Beef Protein Bar?
Wild Horizon is a 100% grass-fed beef protein bar made with simple natural ingredients: 100% grass fed (grass-fed, grass-finished and pasture-raised) beef, grass-fed beef tallow, honey, salt, egg and spices.
When you think of foods with the most high-quality protein, you think of steak, chicken and fish, right?
So when we want to get high-quality protein in a protein bar, why are almost ALL the protein bars made with plant-based protein?
Next time you go to the grocery store, go to the protein aisle. Tell me how many protein bars are made with plant protein? Almost 100% of them, right?
Most protein bars like Larabar, Clif Bar, ALOHA or Quest bars are made with soy, pea protein, or maybe whey. Some, like RxBar, are made with egg. But a protein bar made from grass-fed beef?
We’re the first protein bar made with 100% grass-fed beef, and simple, natural ingredients.
By the way, processed plant protein isn’t as bioavailable as quality animal protein, and many of these “plant-based” protein bars contain a whole laundry list of ingredients, preservatives and emulsifiers that are not so good for digestion, but we’ll get into both of these topics another time.
What is a Grass-Fed Beef Protein Bar?
A grass-fed beef protein bar is exactly what it sounds like – a convenient, shelf-stable snack bar where the primary protein source is beef from cattle that have grazed on grass their entire lives. But it's much more than just dried beef in bar form.
At Wild Horizon, we've taken inspiration from pemmican – a traditional Native American superfood that combined dried meat with animal fat to create a complete, long-lasting source of nutrition. Our modern interpretation combines 100% grass-fed and pasture-raised beef with grass-fed tallow, honey, egg powder and natural spices to create a bar that's both nutritious and delicious.
The Power of Real Food Ingredients
Unlike traditional protein bars that often require a chemistry degree to understand their ingredient lists, our grass-fed beef protein bars contain ingredients you'd find in your kitchen:
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100% Grass-Fed, Pasture-Raised Beef (lean cuts, dried and shredded)
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Grass-Fed Beef Tallow
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Local Texas Honey
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Egg Powder
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Salt
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Spices: Simple seasonings like garlic, paprika, and cumin for flavor
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Note: our Jalapeño Heat flavor is made with jalapeño powder, and a our Wild Berry flavor is made with Organic Blueberry powder.
No artificial preservatives.
No processed plant proteins.
No artificial flavors.
No seed oils.
No food dyes or additives.
Just real food, carefully prepared and packaged for convenience.
Why 100% Grass-Fed and Pasture-Raised Matters
The distinction "100% grass-fed and pasture-raised" isn't just marketing – it makes a real difference in the quality and nutritional profile of the beef. We source all our beef from regenerative ranchers, who feed their cattle grass the entirety of their lives. That means grass-fed, grass-finished–they eat grass in a pasture from the day they’re born to the day they die.
Here are some of the proven benefits of grass-fed, grass-finished beef:
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Higher in beneficial omega-3 fatty acids
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More CLA (Conjugated Linoleic Acid)
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Better ratio of omega-3 to omega-6 fatty acids
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Rich in vitamins A, E, and other antioxidants
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Contains minerals like zinc, iron, and B vitamins in their most bioavailable forms
In addition to the nutritional benefits, we see grass-fed, pasture-raised beef as contributing to something much greater than ourselves. Grass-fed cattle raised on pasture contribute to healthier soil and more sustainable farming practices, making these bars better for both you and the planet.
Here’s how grass-fed, pasture-raised cattle are better for the environment:
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Cows eat grass in a pasture
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Cows poop and fertilize the soil
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The soil benefits immensely from animal manure (instead of harmful chemical fertilizers), gaining essential nitrogen, phosphorus, and potassium, as well as micronutrients
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The soil grows healthier, stronger plants and crops, including more grass
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The cycle repeats itself
In another blog post, we’ll go further into regenerative agriculture and regenerative ranching, and it’s scientifically proven benefits to ecosystems and the greater environment.
More Than Just Protein
While each Wild Horizon bar packs a significant protein punch, they're designed to be complete nutrition sources. The combination of protein and healthy fats provides sustained energy without the crash that comes from high-carb alternatives. This makes them ideal for:
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Extended outdoor adventures
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Post-workout recovery
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Travel fuel
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Emergency food supplies
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Busy days when you need real food on the go
A New Category of Convenient Nutrition
Wild Horizon’s 100% grass-fed beef protein bars represent more than just a new flavor or brand – they're an entirely new category of convenient nutrition. Not a jerky, not a meat stick, but a beef protein bar perfect for portable nutrition.
Whether you're following a specific diet (carnivore, paleo, or keto), looking for clean protein sources, or simply want real food you can trust, grass-fed beef protein bars offer a unique solution.
Look, we get it - the world of protein bars can be overwhelming. But we believe real food shouldn't require a dictionary to understand the ingredients. That's why we're bringing back the ancient wisdom of pemmican in a modern, convenient form - using 100% grass-fed, pasture-raised beef from regenerative American ranches. Whether you're scaling mountains, crushing workouts, or just need clean fuel for your day, Wild Horizon bars deliver complete protein the way nature intended. No chemical processing, no artificial anything - just real food for all your adventures.
